Hello, my name is CARMEN!

The journey of creating Bounique & Co. began with my first love, storytelling. I’m a novelist at heart, and after publishing my debut book, I started looking for ways to build a creative career around my writing.

I transitioned to travel and adventure copywriting, drawing upon my love for travel. My background also includes working as an Assistant Director in film and travelling widely. This taught me how the character of a place influences our experience, even though hotel websites seldom use this to their advantage.

From copywriting to building websites.

I never imagined I’d be capable of building websites, but with a little encouragement from my cousin Nick, and the rise of AI, I tried it. I experimented with AI website builders but soon realised they couldn’t match the vision I had in mind: layouts felt too bland, and the design never quite aligned. So I committed, learned Webflow techniques, and found a fresh passion for website design where I found the freedom to bring my ideas to life as I imagined them. This way, I was turning storytelling into something visual!

Modern storytelling in marketing is about helping guests live a hotel’s story, a principle I bring into every design I create.

With support from business advisors, I refined my niche to focus on deepening my expertise in SEO, Google Analytics, and PMS integrations.

In a nutshell, what began as a copywriting project became a deep dive into technology and an unexpected love for website design.

I am currently offering complimentary case study projects as I work to build my portfolio and testimonials, and I am looking for boutique hotels that prioritise authenticity, character, and a design aesthetic that mirrors the personalised experience of the stay.