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When a hotel's website does not function well, it can cause the most charming hotels to lose potential guests.
A Website Performance Audit provides valuable insights into the inner workings of a website, uncovering issues such as sluggish loading speeds, missed chances for search engine optimization, and potentially problematic booking processes that could be discouraging visitors.
Viewing your site from the perspective of your prospective guests and Google, I examine it in order to identify visual as well as technical issues that are influencing your visibility, usability, and ultimately your revenue.
Included within the audit are these specific components:
- The performance review will cover the site’s speed, how well it responds on mobile devices, and the overall technical health of the website.
- An evaluation of SEO and discoverability will reveal how effectively your site appears on Google, in addition to what factors might be hindering its performance.
- An assessment of the user journey will show where visitors click, where they may hesitate, and ultimately where they choose to drop off.
- Understanding conversion insight, we will discover how your content and layout can influence direct bookings.
The report you will receive will be clear and actionable, containing practical steps for enhancing performance, increasing visibility, and boosting conversions, ultimately enabling your website to perform better and authentically represent your hotel’s high quality.
Consider this as a health check for your digital presence, allowing your online experience to match the experience you offer in person.